Prospering Together
“Those whom nature hath so joined together, let no man put asunder.”
Like most things in life the best things come when we work together, and the IT channel is no different. Vendor alliances open up new possibilities to drive unique messaging into market by layering additional value onto the customer proposition. Alliances also offer up additional funding opportunities to increase the reach and impact of channel activities.
This all sounds great…and it is…but there’s a catch. Introducing a new player into the relationship brings new complications. As with MDF-funded activity (Read more), alliance partners have their own requirements for how their funds are spent, their own compliance regulations, their own timescales, etc.. This dramatically increases the amount of administration required in order to run alliance-funded activities. As a reseller partner, not only are you balancing your own proposition with the vendor’s, now you’ve got a third party in the mix. For many resellers this can make accessing alliance funding prohibitive: the value is lost in the bureaucracy and enthusiasm is dampened by the prospect of mountains of admin.
Alliance Management
Help is out there! Outbound has over 2 decades’ experience dealing with these complex dynamics and administrative requirements. We maximise the value of alliances for all parties by taking control of the process end-to-end: from obtaining alliance funding through to proof of execution and everything in between.
We bring allies together to supercharge campaigns and caretake the relationship, reducing the pressure on partners and creating room for all parties to focus on delivering results, not getting lost in compliance and claiming.
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