Our powerful and proprietary Channel 360 technology platform underpins every deployment of our services into our clients whether the end solution is native digital, or an online/offline hybrid approach.
Designed and innovated over a number of years into a mature, scalable and stable technology platform, Channel 360 is built on top of an advanced enterprise grade Microsoft technology stack and hosted entirely within Microsoft's world class hosting platform, Azure.
Secure by Design
Each layer of the Channel 360 architecture adheres to modern security and data protection best practices, from initial design principles, through development and onto continuous delivery to ensure our clients have complete confidence in the security, integrity and protection of data we hold.
Data is King
Our advanced data layer architecture leverages the power of industry leading document storage and business intelligence platforms to deliver real-world insights back to our clients. It is not about what you know, but what you currently don’t.
All platform data is held and transported securely, being fully encrypted both at-rest and in-transit. Our class leading API, based around a GraphQL interface allows for sophisticated and secure integrations with third party services and platforms.
Channel Identity
Core to the Channel 360 value proposition is our singular Channel Identity mechanic. Users no longer need multiple accounts and passwords across campaigns or engagements, instead we offer a single sign on (SSO) mechanism to provide users with an easy-to-use authentication and profile management system. This allows users to retain full control over their personal data, whilst at the same time providing clients with a holistic view of user engagement across each of their deployments within the platform.
Closing the Loop
Our secure data intelligence layer gives us the ability to deliver actionable insights back into our clients in new and innovative ways. Ultimately helping clients to better understand their target channel audience and helping to define metrics for success through user engagement, which positively informs future campaign thinking and outcomes.